IRVINE, CALIFORNIA – September 15, 2014 – Fuscoe Engineering, Inc. is pleased to announce that its Holiday card has won a 2014 Society for Marketing Professional Services (SMPS) National Marketing Communications Award.
Featured on the cover of the SMPS Marketer Magazine, Fuscoe Engineering’s Holiday card placed third in the Holiday Piece category. Created by Fuscoe’s highly talented Graphic Designer, Brandon Norton, this innovative and memorable Holiday piece involved all of Fuscoe’s staff companywide. A recent client survey had confirmed that clients chose Fuscoe, not only based on the firm’s technical expertise, but because of Fuscoe’s team members and the strong relationships they’ve cultivated with clients and consultants. To reinforce both ongoing and new relationships, each Fuscoe employee is showcased in the card, which carries a light-hearted message of “Capture the Fun this Holiday Season”. Employees in all six offices experienced the fun of expressing their personalities with creatively designed props handmade by our Graphic Designer. Staff members were also given free rein in staging their shots, so they were unprompted and spontaneous. Allowing each person to playfully communicate their individuality helped convey the true “Spirit” of Fuscoe. Production was entirely in-house, including photography, prop design and assembly, as well as card design and layout. Also, in lieu of client gifts, donations were made on behalf of Fuscoe’s clients to six separate HomeAid national and regional chapters.
“The SMPS Marketing Communications Awards Program is the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms nationwide in the design and building industry”
The card’s center interior panel states, “Be sure to visit fuscoe.com/holidays to see more of our holiday fun.” fuscoe.com/holidays was a “sister” online Holiday site, which provided an interactive “key” to each of the photos in the card hard copies and eblasts sent by the firm. Viewers were prompted to rollover the photos to see who’s who, so the person’s name, title and office location appeared. This innovative link from card and eblast to web made the message even more personal, allowing the viewer to identify Fuscoe staff members with whom they have personally interacted or those they only have known through email or phone. Also, the viewer could choose to further explore the Fuscoe site and potentially discover new aspects or services the firm provides that may be of appeal to them. This collaborative, creative Holiday piece, with its fun and festive theme, drew a positive reaction from clients across the board.
Fuscoe Engineering, Inc. is a reputable, award-winning company providing civil engineering for land development and public infrastructure, using an eco-adaptive® approach. Specialty practices include survey and mapping; stormwater management; sustainable site design; and GIS & 3-D visualization services. The firm’s project bandwidth spans commercial, retail, hospitality, mixed-use and residential developments, as well as public streets and parks. On-going company objectives include developing cutting-edge engineering solutions, while promoting sensitivity to the environment, offering clients a full range of energy efficient green design options in accordance with USGBC guidelines.
Fuscoe takes pride in embracing full circle thinking® in shaping places people enjoy through creative designs with heroic service. full circle thinking® is an underlying approach and fundamental series of truths that guide how the firm operates, who is hired and the way each project is approached. Fuscoe has offices in Los Angeles, Irvine, San Diego, Ontario, El Centro and Danville. For additional information, please contact Robin Robinson at firstname.lastname@example.org or 949.474.1960.