What Is Our Brand?

It’s our customer’s experience of our business. It’s how they feel about us.

It clarifies who we are and why we do what we do.

It’s anchored by “Our Story“, making it authentic and genuine.

It strengthens why our work matters.

Full Circle Thinking®

Full Circle Thinking

What Is Full Circle Thinking®?

Research

  • Understand the project needs
  • Know the agency, rules & standards
  • Walk the site
  • Identify opportunities & constraints
  • Note context/surroundings
  • Investigate & learn from co-workers

Design

  • Contribute to ideas/alternatives
  • Enhance designs with collaboration – ask “What If?”
  • Optimize best “life cycle” solutions
  • Execute well & make it work
  • Innovation through technology

Construction

  • Interpret plans for contractor
  • Ensure plan is useful
  • Adapt to site realities & optimize
  • Gain feedback to design/engineering

Performance

  • Client satisfaction
  • User experience
  • O&M considerations
  • Transfer learned knowledge to next project

What It Does

Eliminates Conflicts

Closes Gaps

Enhances Outcomes

Promotes “Lean Process”

Stimulates Cross-Discipline Innovation

Fortifies Collaboration & Team Building

Improves Quality

Performance/Profit

Drives Client Cost Savings